Methods for Marketing Products

• When some people think of marketing they automatically assume that this term is synonymous with advertising and promotional activities. But in truth, marketing has four main focuses called the "4 Ps," which includes promotion, product packaging, price setting and determining the place where you should sell the product. Keep the four Ps in mind when brainstorming methods for marketing your products and remember your ultimate marketing goal -- to sell more of what you offer.

Create Promotions

• A common method business owners use to market a product is to establish and submit promotions. Promotional decisions may include submitting print, radio and television advertisements, hanging fliers, using word of mouth to promote your product, and also offering incentives to potential customers for buying the product. Promotions increase awareness of the product.

Adjust Product Packaging

• Sometimes the way a product is packaged can affect its sales. One of the most illustrative examples of this idea is when an artist releases a book or CD. Some customers will pick up a book or CD based solely on the cover art. If you sell a food item, an unappetizing package or product name could negatively affect your sales. So another method for marketing your product is to experiment with packaging ideas.

Adjust Price

• The price you charge for your product also has a significant effect on customer response and interest. If the price is set too high, any other marketing method you try could be useless to your goal of selling the product (depending on the product). Determine an ideal price by examining your competition and doing marketing research to find out how much customers are willing to pay for the product.

Change the Place Where You Sell

• Another method for marketing your products is to investigate new distribution strategies. The places you choose to sell your products could have a significant effect on sales. For instance, if you sell your unique product exclusively in your local town, deciding to offer it online is a marketing technique that could allow you to reach buyers in other countries.