How to Price Domain Names

A domain name is the text or numbers that are entered in the URL bar of the browser to help direct the browser toward a particular website. The use of the domain name makes it much easier for the average Internet surfer to find and visit websites. In general, the shorter a domain name, the more valuable that domain name is in the open market. That has to do with the fact that shorter domain names generally are easier for people to remember.

• 1

  Determine how much other people are willing to pay for the domain name you are trying to price. If you have received offers for the domain name, you will have a sense of how much the domain name is worth in the marketplace.

• 2

  Select the extension for the domain name. In general, ".com" domain names are more valuable than other extensions, such as ".org" or ".net," as web surfers are used to typing ".com" at the end of the extension and are less accustomed to typing other domain extensions.

• 3

  Identify any prefixes or suffixes in your domain name. Common prefixes include "i" or "e," but prefixes and suffixes usually reduce the value of a domain name.

• 4

  Count the number of words in the domain name. A simple rule is that the more words in a domain name, the less valuable it is.

• 5

  Determine whether your domain name includes any numbers, particularly as substitutions for spelled-out words (such as "4" instead of "for"). In general, the more numbers in a domain name, the less valuable it is.