How to Start a Model Search

Starting a model search includes a marketing strategy to get the word out effectively. The Internet makes finding models easier than ever before, especially with social networking sites. You can host a model search entirely online based on profile pictures. Video content is becoming more popular by the day as well. Therefore, you can start a model search by using YouTube channels to discover new models. After all, this is how popular singing sensation Justin Bieber was discovered. This same strategy can work for models that capture video of themselves strutting down a runway during an amateur competition.

• 1

  Create an online press release announcing your intentions to start a model search. Inform magazines, newspapers, radio and online sites. Sign up for PR Web.com to create a press release and receive instructions on how to form it properly for the best results. Generate buzz before you start actively pursuing prospects. Include your contact information and where you are hosting the search.

• 2

  Review profile pictures on social networking sites to start a model search. MySpace and Facebook are popular sites to use for this type of search. Evaluate the potential online and send a mass email invitation for the model search. This helps broaden your reach beyond three major cities as well.

• 3

  Start searching for talent on YouTube.com. Contact the channel owner, the screen name used by the person who authorizes the published content. People post video clips of themselves all the time doing shows. Watch pageant contests, amateur modeling contests and more online to find people for a model search.