Packaging Ideas for Jewelry

• Jewelry packaging should be smart, and can even be quite lavish. pearl necklace in a gift box image by MAXFX from Fotolia.com

  Most jewelry is delicate and fragile, so it must be packaged securely. Jewelry packaging should provide cushioning to protect its contents, but it doesn't necessarily mean dull and lifeless. The outside packaging could be full of color and inspiration to reflect the luxury of the item inside, and exquisite packaging is a highly suitable accompaniment when the jewelry is a gift.

Jewelry Pouches

• Jewelry pouches look lavish and provide a soft material to protect their contents. These pouches can be decorated in a range of styles. Some jewelry pouches have handles, as shown on the Jewelry Display Ideas website, while the pouch itself can be adorned with bows, sequins and expressive designs. For historical replica jewelry, you might provide themed pouches instead. For example, a piece of jewelry based on a medieval design might be packaged in a drawstring pouch.

Novelty Jewel Boxes

• A padded jewel box is suitable for a large piece of jewelry such as a necklace, brooch or large pin and offers a huge amount of possibilities when it comes to decoration. For example, you can purchase or handcraft boxes adorned with stars, jewels, flowers or hearts. For a more ambitious --- and novel --- idea, jewel boxes could include mini-sized versions of other containers, such as luggage trunks and treasure chests. Instructions to make a miniature treasure chest can be found on the Making Friends website.

Gift Tags

• Some jewelry is packaged in cases and boxes which are too large to accommodate standard-sized gift tags. In these cases, consider attaching a larger gift card, such as an average-sized birthday or greeting card. These cards can be purchased from stores or handmade. If you're a jewelry vendor, gift cards can be added as part of the jewelry purchase or sold as separate items for your customers. Individuals giving the jewelry as a gift can then write their own personal messages in the card.

Coupons and Cards

• If you're a jewelry vendor, remind customers to return to your business again, through a business card inserted into the jewelry packaging. This card should appear professional by containing the details and information customers require: your store address and phone number, website (if you have one), e-mail address and operating hours. A discount coupon or money off voucher --- with an expiration date if appropriate --- inserted with the card should encourage repeat visits.

  Use this insert to advertise other products you are selling or provide a small catalog with purchase ideas if you have the funds to cover the printing costs. Event fliers, advertising any upcoming sales or product displays, are another consideration.