Business Development Sales Training

Mastering sales and marketing is a critical success factor in business. For this reason, business owners, sales representatives and sales professionals should strongly consider formal business development sales training.

Identification

• Business development sales training is for business owners, sales representatives, sales managers or anyone responsible for generating new business or nurturing and maintaining an existing customer base. Training involves learning how to use sales prospecting tools and techniques for acquiring new customers as well as learning customer relationship building techniques to maintain an existing customer base.

Features

• Sales prospecting training involves learning how to develop effective sales letters, prospect for quality leads, set appointments, manage gatekeepers and handle rejections. It also includes learning how to use lead management and customer relationship management (CRM) tools to manage and track leads through the sales cycle. CRM training also involves learning how to use CRM tools to nurture and maintain an existing client base.

Considerations

• Business development sales training options vary widely. Many companies and educational institutions offer sales training online or in local facilities. The selected training may include CRM training or, if necessary, sales professionals can get CRM training separately.