How to Setup a Trade Show Display

Setting up a trade show display that draws customers in a separates you from the crowd can help to ensure your participation at the show is a success. A well-thought out, visually dynamic booth magnetizes potential clients and customers. While there may be some attendees that are in it for the free schwag, 81 percent of attendees have the power to recommend or make purchasing decisions, according to Exhibitor Online magazine. The magazine reports 52 percent of trade show attendees take up to 12 months to make their purchase, so leaving a lasting impression with your display is key.

• 1

  Unpack. When you are setting up to assemble the booth, make it visually appealing without overcrowding. Neatly unpack items and place them in a logical order for easy assembly. Coordinate a dynamic color scheme to add visual appeal. Lay-out the display first to assure all the pieces coordinate.

• 2

  Use the correct tools. Without bringing the right ones such as pliers, a hammer and screwdriver, you may have to run around at the last minute to borrow some. Create a checklist and check each item off, assuring every tool needed for efficient placement is packed when you leave for the event.

• 3

  Read the instructions. Some displays look deceptively easy to construct. Pack the directions along with the tools and all the other supplies for the display and use them for correct and safe assembly.

• 4

  Position a blinking neon sign over the center of the table or a six foot life-like poster paired with a dynamic three foot one just behind to draw prospective clients in.

• 5

  Remove trash and clutter. Hide unsightly electrical cords underneath the table or behind the display. Don't crowd it with too many materials. Place chairs for booth attendees behind the display table, safely away from traffic.

• 6

  Neatly organize marketing materials. Make them visually appealing by setting them up in a fan-like pattern. Place them so the print and graphics face customers when they approach the table. Those that will buy later need the contact information. Having materials out allows them to quickly pick up a brochure if they are in a hurry and can't stop to chat.

• 7

  Set-up freebies. Have a drawing and offer a bonus give-away for filling out a contest form. This generates leads.