Summer Display Ideas

• An eye-catching display is crucial to bringing new customers in to your shop, restaurant or other business. Developing a summer display that draws in new as well as brings back former customers is important for any business, but can be especially vital for businesses that consider the summer their prime season. For these businesses, an effective summer display can make the difference between profit and loss for the year.

Summer Themed Displays

• Create displays that depict people (models) enjoying all the benefits that summer time weather affords. This can include outdoor activities like cooking out, a day spent at the beach or enjoying summertime sporting events. If you have a restaurant offering a particular type of cuisine like Greek food, then images of people enjoying the Mediterranean, be it on a beach or a street cafe with people dressed in summer wear, would be appropriate. A business should try and incorporate items/services they sell into the scene.

High-Tech Display Ideas

• Consider a high-tech display that will both show your business as "modern" as well as attract the attention of the public in a way that tradition advertising may not. For example, use a giant LCD screen in your store or restaurant to advertise special offers or new items your store carries in the summer or that are on your menu. For example, if you have a sporting goods store, you could have a video of people using water skis or swinging a bat at a ball. In the case of a restaurant, you can show people enjoying ice cream or other cool confections. A 3D lenticular display is one approach that you can opt for inside your business or on the sidewalk outside it. For example, if you have a swimwear shop, you can have either the screen or the lenticular display show people wearing your products.

Summertime Poster Displays

• Develop poster displays with a summer focus. This is one of the best ways to showcase your product line and/or services if your don't have a large advertising budget. You can create your own posters by making use of Microsoft Office's Paint program (basic software) or a more professional graphics program like Photoshop, GIMP (freeware) or compatible software. You can also opt to have a design service to create your summer display posters. Summer display posters could include staff wearing Bermuda shorts holding a surf board or in a backyard having a barbecue. You can take photographs that can be used in your displays or purchase or locate free (public domain) graphics online with a summer aesthetic feel.