How2Day: Text Message Marketing Ideas

Use the power of technology to keep in contact with customers. With the rise of social media, advanced phones that do everything but clean the kitchen sink and society's growing need to stay connected, take advantage of these marketing vehicles using text messaging. From staying in touch to announcing your big product launch, text messaging can be a useful tool in your marketing mix to reach your target demographic.

If you're less aggressive in your marketing but want to try the text messaging marketing trend, start by sending text alerts for e-billing and e-alerts. This soft-sell approach allows you to blend your sales message with your administrative message in the text format. For example, "Your e-bill is now available online" is a simple way to alert customers when it's time for them to make a payment. The online payment page can then feature new specials, upgrades and products. Using your text messages as a form of redirection helps get important, useful information to customers and then provide other tidbits of information that are more sales-centered.

Text messaging codes for freebies and special sales giveaways is a worthwhile plan. One of the most important components of text message blasts is to get the permission of your customers prior to sending texts. Once you have a dedicated list, periodically send text blasts containing discount codes for online purchases or coupon codes for printing in-store coupons. As text messaging is limited to 160 characters, be sure to only send one message that is clear and concise, appropriate for you entire market. Be direct in your call to action in the message, for example, "Visit xyzwebsite.com" or "Text back 123 to vote for your favorite and get $20 off your next purchase."

Another handy way to make use of your text communication is by sending event reminders. Open house, exclusive trunk sales and text-customer-only events are interactive ways to not only upgrade your communication methods for working with clients, but in offering other ways to engage them with your products and services. For a VIP event, use text messaging to send information on entry codes at the door, VIP codes to use when ordering a drink or directions to a private location. Allow your text marketing to bring entertainment and foster anticipation for your special events.

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