What Is Multi-Way Conferencing?

Multi-way conferencing help businesses of all sizes communicate with their customers and suppliers more effectively. This new communications benefit is crucial as companies look to secure a competitive edge in the evolving global marketplace.

Identification

• Multi-way conferencing refers to new multisite video conferencing capabilities that are available to individuals and companies of all sizes. For years, because of cost considerations, multisite video conferencing was only available to large corporations. Now, it's available to companies of any size in a desktop-to-desktop format as well as traditional links to multiple conference rooms.

Function

• The parties seeking a video conference typically access the video conferencing services offered by a third-party company through the Internet. The third-party company may require one or more of the participants to download software. Once properly configured, multiple participants can enjoy multi-way video conferencing over the Internet.

Significance

• Adding video and images to a remote meeting makes the conversation more personal and direct. This fact comes alive as businesses large and small use this evolving video-conferencing technology to improve communications and interactivity with customers and suppliers.