What Is PlayPhone?

PlayPhone is a San Jose-based mobile entertainment company that sells media for mobile phones. This includes games, wallpaper, downloadable movies, music and ringtones.

Background

• PlayPhone was established in 2003 and is funded by Menlo Ventures, Coral Group and other venture firms. PlayPhone is now a mobile media giant with a presence in 25 countries including countries in Latin America, Asia, Europe and North America.

Function

• Subscribers to PlayPhone pay a monthly fee, and this allots the user credits. With these credits, you can download videos, wallpapers, text alert applications, ringtones and mobile games anywhere your phone has Internet capability.

Growth Through Reinvention

• PlayPhone is currently one of the most successful companies of its kind; however, this success was hard earned. Only through constant reinvention and close attention to the fast changing mobile market has the company stayed ahead of its competitors. This means including some free content with all monthly subscriptions, adapting inventory to modern trends, and offering premium streaming music content by working closely with music labels and movie studios.