5/5/11

The History of Parle Products

Parle Products is an East Indian-based confectionery company, with a heritage spanning decades. It is India's largest biscuit and confectionery company. Its products reach some of the country's most remote areas.
  • Founding

    • Parle Products was founded in 1929, while India was still part of the British Empire. The company began in a small factory in Mumbai. Originally selling candy, within a decade, Parle branched out into biscuits.

    Awards

    • Parle Products has received acclaim in the Monde Selection process, which rates product standards for companies worldwide. Since 1971 the company has received 111 gold medals, 26 silver medals and 4 bronze medals for various product lines.

    Market Domination

    • From humble beginnings, the company has endured and grown claiming, at its height, 40 percent of India's biscuit making market and 15 percent of the confectionery sales nationwide.

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