How to Market Your Fashion Business

Whether you make clothing from your home or own a store where you sell your own fashions, a big part of finding success with your own fashions is in the marketing. There are a variety of ways you can market your fashion business to help get your clothing line into the hands of interested buyers. If you have a fashion business you'd like to promote, a marketing campaign that showcases your clothing can help build interest and sales.

• 1

  Build a website that showcases some of your best work. The website can also be a means for selling and taking orders for your fashions, but its primary function is to get your fashions in front of the public. The Internet turns the entire planet into a potential customer base and becomes one of the most effective marketing tools you can have.

• 2

  Sell your fashions wherever you can. Word of mouth is an effective way to market your fashions. Seeing your clothing on people is like having walking billboards. Even if you give some of your fashions out free of charge at the beginning of your career, get your clothing out in public, in real-life situations.

• 3

  Write for fashion websites that allow you to mention your website and your fashions. Articles as content making their way around the Internet keeps you in the public eye and potentially in front of readers who may have contacts in the fashion business. This is a good way to promote your fashions on a widespread basis.

• 4

  Visit fashion boutiques to promote your clothing line. Ask the stores to carry some of your line on a trial basis. Consider selling on consignment if that's the only way the boutique will work. This is another effective method for getting your clothing line into the hands of consumers. It can also help build contacts in the fashion industry.

• 5

  Hire models to wear your clothing line in fashion shows, regardless of the size of the show. Showing your work on the runway is an effective way to reach buyers who can bring your clothing line to major fashion markets.