How to Do an MLS Header

The MLS, or Multiple Listing Service, is a real estate selling tool utilized by licensed realtors to list property that is for sale. While this is an effective selling tool as it places for-sale properties directly with buyer agents, only licensed real estate agents are able to add listings to the MLS. A header for a property listing is vital as it is among the first sections a potential buyer sees when reviewing the listing.

• 1

  Review the specifications of the property being sold. The goal when writing an MLS header is to incorporate the top selling points of the property within a single line. Visit the property if you are able to.

• 2

  Write three to five potential MLS headers. When writing a header, include the number of bedrooms, bathrooms as well as one or two major selling points, for example "five bedroom, three bath haven with home theater and in-ground pool."

• 3

  Compare the potential MLS header sentences. Have a colleague review the headers to determine which sentence accurately depicts the property while providing enough information to entice readers to click on the property profile. Check out other listings in your area to see what they are using and how to differentiate your property from the others.

• 4

  Upload the MLS header into the system. Take note, only a licensed real estate professional can upload information into the system.